Company Profile: Wonderful Selayar

Company Name: CV. Syafira Digiral Creative – part of PT. Syafira Group

Industry: Eco-Tourism, Sustainable Travel, Conservation, and Community Development

Established: 2022

Headquarters: Selayar Island, South Sulawesi, Indonesia

Website: www.wonderfulselayar.id

 

Vision & Mission

Vision

  • To position Selayar Island as a leading global destination for eco-tourism by promoting sustainable travel, preserving natural ecosystems, and empowering local communities while maintaining a balance between tourism growth and environmental conservation.

  • To become a travel agent company that develops with adaptation, creativity and innovation

  • To Make Selayar Island a Favorite Tourist Destination for Domestic and International Tourists​

Mission

  1. Eco-Conscious Tourism: Offer environmentally friendly and sustainable tourism experiences that highlight the natural beauty of Selayar Island, including its marine biodiversity, beaches, and cultural heritage.
  2. Conservation and Preservation: Actively contribute to the conservation of marine and terrestrial ecosystems through community engagement, partnerships, and educational programs.
  3. Cultural Promotion: Preserve and promote the rich cultural and historical traditions of Selayar Island by integrating local customs, festivals, and craftsmanship into the tourism experience.
  4. Local Community Empowerment: Support the economic development of Selayar Island by creating opportunities for local communities to actively participate in and benefit from eco-tourism.
  5. Sustainable Growth: Build a long-term, sustainable tourism model that balances visitor experience with environmental protection and cultural preservation.

Core Values

  • Sustainability: We prioritize the protection of Selayar’s natural and cultural resources, ensuring that tourism leaves a positive, lasting impact on the environment and community.
  • Integrity: We maintain transparency and ethical practices in our collaborations with partners, local communities, and tourists.
  • Community Engagement: We believe in empowering locals by involving them in every aspect of our operations, ensuring their well-being and cultural integrity.
  • Conservation: We actively participate in conservation efforts to protect Selayar Island’s marine life, forests, and endangered species for future generations.
  • Responsible Tourism: We educate tourists on eco-friendly practices and promote responsible travel that leaves minimal footprints on the island’s ecosystems.

Key Services & Offerings

  1. Eco-Tourism Experiences:

    • Diving and Snorkeling: Explore the rich marine biodiversity of the Coral Triangle and the renowned Taka Bonerate National Park through eco-friendly diving and snorkeling tours.
    • Taka Bonerate National Park: The centerpiece of Selayar’s diving experience is the Taka Bonerate National Park, which is a UNESCO biosphere reserve. It is famous for its atolls—ring-shaped coral reefs—spanning 220,000 hectares. Wonderful Selayar ensures that dive tours operate under strict guidelines to minimize environmental impact, such as using mooring buoys instead of anchors to protect coral reefs.
    • Beach Tourism: Pristine, untouched beaches where responsible tourism is encouraged to protect the environment.
    • Hiking and Trekking: Guided nature treks through Selayar’s protected forests and waterfalls, showcasing the island’s endemic wildlife and plants.
    • Island Hopping: Sustainable boat tours to nearby islands that offer a serene, nature-rich escape while promoting environmental stewardship.

  2. Cultural Tourism:

    • Traditional Crafts and Local Arts: Tours to local artisans’ workshops where travelers can witness and purchase Selayar’s traditional handicrafts, including weaving and bamboo crafts.
    • Festivals and Ceremonies: Participate in Selayar’s traditional festivals, like the Pesta Laut (Sea Festival), and experience local music, dance, and cuisine.
    • Historical Sites: Guided tours to significant historical landmarks such as Gong Nekara and Fort Benteng, reflecting Selayar’s rich cultural history.

  3. Sustainability & Conservation Programs:

    • Coral Reef Restoration: Hands-on involvement in coral planting and marine conservation projects aimed at preserving Selayar’s fragile underwater ecosystems.
    • Adopt a Reef Program: A program allowing tourists to “adopt” sections of coral reefs, contributing to their rehabilitation and protection.
    • Waste Management and Beach Clean-Ups: Promoting zero-waste initiatives and organizing regular clean-up drives with tourists and locals to keep the island clean.

  4. Community Engagement:

    • Local Entrepreneurship Support: Providing financial assistance, training, and support for local residents to start and run tourism-related businesses such as homestays, craft shops, and tour services.
    • Tour Guide Training: Offering professional training for locals to become certified eco-tourism guides, ensuring they can share their deep knowledge of the island with visitors.

  5. Accommodation & Tour Packages:

    • Wonderful Selayar partners with eco-friendly resorts, hotels, and homestays, providing tourists with accommodation options that align with sustainable practices. They also offer a range of customizable tour packages, from budget to luxury, covering all major attractions on the island, including diving expeditions, cultural tours, and nature adventures.

    • Customizable Tour Packages: Tailored experiences for different traveler preferences, including adventure tourism, cultural immersion, and conservation-focused trips.

 

Key Partnerships

  • Local Government of Selayar: Collaboration with local authorities for infrastructure development, cultural promotion, and environmental protection.
  • Marine Conservation NGOs: Partnerships with environmental groups like Reef Check and WWF Indonesia to support coral reef protection and biodiversity monitoring.
  • Local Artisans and Cooperatives: Working with local craftspeople and cooperatives to create revenue-generating opportunities through eco-friendly crafts and products.
  • Educational Institutions: Collaboration with universities and research institutes to support marine research, conservation projects, and educational tours.

Notable Achievements

  • Zero-Waste Initiatives: Reduced plastic waste on the island through local clean-up drives, waste management programs, and plastic-free campaigns.
  • Cultural Revival: Preservation of traditional Selayar dances, weaving techniques, and festivals by incorporating them into tourist activities.
  • Sustainability Certifications: Working towards global eco-tourism certifications like Green Globe and EarthCheck.

Leadership Team

WhatsApp Image 2024-09-13 at 16.24.00
Andi Moh. Syahrir Azis, S.Tr.Par CEO/Founder
Founder and visionary behind Wonderful Selayar’s sustainable tourism model. Dedicated to promoting eco-friendly practices and empowering local communities.

Contact Information

Address: Benteng, Selayar Island, South Sulawesi, Indonesia
Phone: +62 82248228989
Email: wonderfulselayar@gmail.com
Website: www.wonderfulselayar.id
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